New Horizons in Fashion and Marketing

Name: New Horizons in Fashion and Marketing
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kate Armstrong

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Description

Part 1: Digital.- Chapter 1: The Rise of Avatar Influencers in Fashion Retail.- Chapter 2: A New era of Fashion Consumption: How Digital Marketing is impacting the Fashion Consumption Landscape.- Chapter 3: How Gucci Mixed Humour and High Culture and Put the Cool in Luxury Digital Marketing.- Part 2: Sustainability.- Chapter 4: Examining the Motivation Construct and its Influence on the ‘Conscious Consumption’ of Second-hand Luxury Fashion.- Chapter 5: Omnichannelling as the Key to Establishing Circularity in Fashion Retail.- Chapter 6: Translating ‘Sustainability’: Exploring the Impact of Language in the Fashion Context.- Part 3: Retail.- Chapter 7: Fashion ReTale: The Re-Telling of Retail Luxury Fashion.- Chapter 8: Sustainability in Fashion Retail: The Design of Fashion Retail Stores.- Chapter 9: Omni-Channel Fashion Retailing: New Horizons.- Part 4: Luxury.- Chapter 10: Luxury Zeitgeist: An investigation into the acceleration of the Luxury Fashion Re-commerce and Resale Market.- Chapter 11: The Transformative Power of Art via a Luxury Fashion Lens.

Product details

Number of Pages:: 236
Release Date:: 2026-01-03
Publication Date:: 2026-01-03
Publisher:: Springer
Languages:: Original: English
ISBN10:: 3031941950
ISBN13:: 9783031941955
GPSR Manufacturer Reference:: [email protected]
Weight:: 421 g
Height:: 15.3 cm
Width:: 21.6 cm
Thickness:: 1.8 cm

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