Marketing: An Introduction, Global Edition

Name: Marketing: An Introduction, Global Edition
Brand: Pearson
Availability: OutOfStock
Rating: 5 (1 reviews)

By Gary Armstrong

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Description

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

Product details

Binding:: Paperback
Edition:: 14
Languages:: Original: English
Number of Pages:: 676
Publisher:: Pearson
Publication Date:: 2019-07-19
ISBN / EAN:: 9781292294865
Weight:: 1422 g
Dimensions:: 27/21/3 cm
GPSR Manufacturer Reference:: [email protected]

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