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Marketing: An Introduction, Global Edition

By Gary Armstrong

Product Image: Marketing: An Introduction, Global Edition

Marketing: An Introduction, Global Edition

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Description
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Product details
Binding:
Paperback
Edition:
14
Number of Pages:
676
Release Date:
2019-07-19
Publication Date:
2019-07-19
Publisher:
Pearson
Languages:
Original: English
ISBN10:
1292294868
ISBN13:
9781292294865
GPSR Manufacturer Reference:
[email protected]
Weight:
1422 g
Height:
271 cm
Width:
214 cm
Thickness:
28 cm
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