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AI Marketing and Ethical Considerations in Consumer Engagement

By Arjun J Nair

AI Marketing and Ethical Considerations in Consumer Engagement Business, Finance & Career

AI Marketing and Ethical Considerations in Consumer Engagement

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Description
As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.
Product details
Binding:
Paperback
Number of Pages:
432
Release Date:
2025-04-11
Publication Date:
2025-05-07
Publisher:
IGI Global
Languages:
Original: English
ISBN13:
9798337334806
GPSR Manufacturer Reference:
[email protected]
Weight:
1080 g
Height:
216 cm
Width:
280 cm
Thickness:
23 cm
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