The impact of service quality in commercial banks in Albania

Name: The impact of service quality in commercial banks in Albania
Brand: LAP LAMBERT Academic Publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Arjeta Hallunovi

0 - Default Title

Description

The issue of service quality has been at the center of the ongoing academic and business interest since the late 1970s. Of course buyers have always been concerned about quality, but increasing competition in the current markets of many services has made consumers more selective in the service they choose. The study focuses on banking services, their quality and customer satisfaction in the banking system: as a case study, services provided by banks in Shkodra have been taken. For the realization of the study a complete analysis was used based on the data collected from the questionnaire with the clients of the commercial banks operating in Shkodra. The data provided by the questionnaire analyzed the real level of banking services in Shkodra. These services are seen in terms of their diversity as well as the level of quality of services they offer to attract the customer. The study also highlights the gaps that these banks have in their services under contemporary conditions. The purpose of this study is to confirm the theory that banks should do more to perceive the customer about the quality of services.

Product details

Binding:: Paperback
Languages:: Original: English
Number of Pages:: 64
Publisher:: LAP LAMBERT Academic Publishing
Publication Date:: 2025-11-03
ISBN / EAN:: 9786209170652
Weight:: 113 g
Dimensions:: 15/22/0 cm
GPSR Manufacturer Reference:: [email protected]

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