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The Upside of Irrationality
By Dan Ariely
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Description
¿ What we think will make us happy and what really makes us happy;
¿ How we learn to love the ones we are with;
¿ Why online dating doesn't work, and how we can improve on it;
¿ Why learning more about people make us like them less;
¿ Why large bonuses can make CEOs less productive;
¿ How to really motivate people at work;
¿ Why bad directions can help us;
¿ How we fall in love with our ideas;
¿ How we are motivated by revenge; and
¿ What motivates us to cheat. Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking-not just in our financial marketplace, but in the most hidden aspects of our lives.
Product details
Binding:
Paperback
Number of Pages:
352
Release Date:
2011-06-01
Publication Date:
2011-06-09
Publisher:
HarperCollins Publishers
Languages:
Original:
English
ISBN10:
0007354789
ISBN13:
9780007354788
GPSR Manufacturer Reference:
Weight:
262 g
Height:
130 cm
Width:
198 cm
Thickness:
27 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€6,49