Essentials of Contemporary Advertising

Name: Essentials of Contemporary Advertising
Brand: McGraw-Hill Education - Europe
SKU: 9780071287579-G
Price: 1.50 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Arens, William F.

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Description

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Product details

Binding:

Paperback

Edition:

2

Number of Pages:

608

Release Date:

2008-05-01

Publication Date:

2008-05-01

Publisher:

McGraw-Hill Education - Europe

Languages:

Original: English

ISBN10:

0071287574

ISBN13:

9780071287579

Weight:

1195 g

Height:

215 cm

Width:

280 cm

Thickness:

24 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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