It's Not How Good You Are, It's How Good You Want to Be

Name: It's Not How Good You Are, It's How Good You Want to Be
Brand: Phaidon Verlag GmbH
SKU: 9780714843377-V
Price: 3.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Paul Arden

53 - Used - very good

Description

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 128
Release Date:: 2003-06-01
Publication Date:: 2003-05-30
Publisher:: Phaidon Verlag GmbH
Languages:: Original: English
ISBN10:: 0714843377
ISBN13:: 9780714843377
GPSR Manufacturer Reference:: [email protected]
Weight:: 180 g
Height:: 11.8 cm
Width:: 17.4 cm
Thickness:: 1.5 cm

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Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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