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Strategic Management

Product Image: Strategic Management

Strategic Management

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Description
This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of today. It offers an introduction to the key topics and themes of organizational and competitive strategies and provides a panoramic view of the changing corporate environment. The author draws on insights from various typical functional courses, such as marketing, finance, and accounting, to help students understand how top executives and managers make the strategic decisions that drive successful businesses.
Students learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. The book features learning objectives, glossaries, and real cases related to the content of each chapter. The book also features discussions on the execution and evaluation of organizational performance; environment,social, and governance (ESG); and decision and risk analysis. This book is useful for upper undergraduate and graduate level courses in strategic planning and management, business administration, decision making, and business strategy.
Product details
Binding:
Paperback
Number of Pages:
452
Release Date:
2025-05-12
Publication Date:
2025-05-12
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031556712
ISBN13:
9783031556715
GPSR Manufacturer Reference:
Weight:
680 g
Height:
155 cm
Width:
235 cm
Thickness:
25 cm
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