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Petfluencers and Pet-Powered Branding

By Luzia Arantes

Petfluencers and Pet-Powered Branding Business, Finance & Career

Petfluencers and Pet-Powered Branding

0 - Default Title
Description
In the digital age, pets have become social media stars, marketing assets, and brand ambassadors. Petfluencers, or animals with followings on social media, have created a niche sector in influencer marketing. These animal personalities offer brands a playful, effective way to connect with consumers. Pet-powered branding utilizes the emotional bond people share with animals, driving engagement, loyalty, and product sales across industries ranging from pet care to fashion and tech. As consumer attention shifts toward relatability, the rise of petfluencers highlights a new frontier in branding and marketing. Petfluencers and Pet-Powered Branding examines the rise of petfluencers and pet-powered branding, exploring how brands leverage pet-driven marketing to enhance consumer engagement and loyalty. Through case studies, ethical insights, and emerging trends, it provides a comprehensive view of how pet-centric strategies impact digital marketing, retail, hospitality, and the pet industry. This book covers topics such as digital marketing, social media, and psychology, and is a useful resource for business owners, entrepreneurs, marketers, psychologists, academicians, researchers, and scientists.
Product details
Binding:
Paperback
Number of Pages:
424
Release Date:
2025-10-15
Publication Date:
2025-10-15
Publisher:
IGI GLOBAL SCIENTIFIC PUBLISHING
Languages:
Original: English
ISBN13:
9798337343433
Weight:
793 g
Height:
178 cm
Width:
254 cm
Thickness:
23 cm
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