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Applegate, L: CORPORATE INFO STRATEGY & MGMT

By Applegate, Lynda M.

Product Image: Applegate, L: CORPORATE INFO STRATEGY & MGMT

Applegate, L: CORPORATE INFO STRATEGY & MGMT

By Applegate, Lynda M.

0 - Default Title
Description
"Corporate Information Strategy and Management: Text and Cases" 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Product details
Edition:
8
Number of Pages:
528
Release Date:
2008-12-26
Publication Date:
2008-12-26
Publisher:
MCGRAW HILL BOOK CO
Languages:
Published: English, Original: English
ISBN10:
0073402931
ISBN13:
9780073402932
Weight:
960 g
Height:
197 cm
Width:
243 cm
Thickness:
27 cm
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