The Marketing Era

Name: The Marketing Era
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kalman Applbaum

0 - Default Title

Description

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

Product details

Edition:

illustrated

Number of Pages:

296

Release Date:

2003-10-01

Publication Date:

2003-10-10

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0415945437

ISBN13:

9780415945431

GPSR Manufacturer Reference:

[email protected]

Weight:

611 g

Height:

161 cm

Width:

240 cm

Thickness:

21 cm

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