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Dialogism and discursive genre

By Juliana Ap. Pedretti Furlan

Dialogism and discursive genre Social Sciences

Dialogism and discursive genre

0 - Default Title
Description
This study aims to analyze print and audiovisual advertisements from the Bombril campaign in order to verify how the campaign's identity is constructed. Based on the hypothesis that the dialogue between this campaign and its target audience, the historical and social context in which the pieces are produced, and the social voices that give discursive materiality to this context constitute the identity of this advertising campaign, we examine how this dialogue takes place. We use Bakhtinian discourse studies as our theoretical basis, which choose dialogism as a key element of discursive analysis. To carry out these analyses, we drew on, among other considerations from Bakhtin's Circle, those concerning the genre of discourse, chronotope, carnivalization, and the production of meaning in a specific ideological context. We also drew on the concept of discursive ethos as proposed by Maingueneau in our analysis.
Product details
Binding:
Paperback
Number of Pages:
100
Release Date:
2025-12-24
Publication Date:
2025-12-24
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209419356
ISBN13:
9786209419355
GPSR Manufacturer Reference:
[email protected]
Weight:
167 g
Height:
150 cm
Width:
220 cm
Thickness:
6 cm
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