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The Retail Handbook (Second Edition)

By Antony Welfare

Product Image: The Retail Handbook (Second Edition)

The Retail Handbook (Second Edition)

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Description
HOW DO YOU CONNECT WITH A DIGITALLY SAVVY CUSTOMER, WHO KNOWS ALL ABOUT YOUR PRODUCTS AND CAN SHOP ANYWHERE, ANYTIME?For retailers and brands trading in a digital world, it’s easy to lose track of where the lines between physical retail and digital retail start and finish.In The Retail Handbook, Antony Welfare shares a unique view of retailing from the 1930s up to today’s cutting edge best practice. With insights drawn from his wide experience of working with global retailers and consumer brands in the digital transformation arena, Antony offers practical solutions to the challenges of retailing in the digital age, including:
How to reach your ideal customers in a crowded world
How to keep your customers coming back for more
Why omnichannel is essential
The importance of content for your brand
Dealing with direct-to-consumer challenges
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
250
Release Date:
2018-01-30
Publication Date:
2018-01-30
Publisher:
Rethink Press
Languages:
Original: English
ISBN10:
1781332150
ISBN13:
9781781332153
Weight:
320 g
Height:
140 cm
Width:
216 cm
Thickness:
14 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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