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Transforming the B2B Buyer Journey

By Antonia Wade

Transforming the B2B Buyer Journey book

Transforming the B2B Buyer Journey

Only 1 item left in stock
Description
Boost lead generation, improve your pipeline conversion metrics and build loyalty with new and existing clients with this guide to designing a successful end-to-end B2B marketing buyer journey. Today's B2B marketers need to think more like B2C marketers in leveraging client insights and designing a seamless customer journey to maximize conversion rates and sales. Transforming the B2B Customer Journey offers a step-by-step guide to mapping and designing buyer journey dynamics through aligning channels, metrics and tactics to the needs of the buyer at each stage of the journey, from initial lead nurturing to maintaining client relationships. Transforming the B2B Customer Journey also explores co-owning the journey with sales, how to successfully implement account-based marketing and how to establish and measure key metrics and KPIs to demonstrate the ROI to key stakeholders. Written by a highly experienced and award-winning CMO, it also contains case studies and examples from organizations including IBM, Accenture, Deloitte, Capita, Salesforce, ServiceNow and BT and features tips and common pitfalls to avoid throughout. This is an essential resource for marketing professionals looking to achieve the competitive edge in their B2B marketing through an exceptional customer journey.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
234
Release Date:
2023-03-03
Publication Date:
2023-03-28
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398606804
ISBN13:
9781398606807
Weight:
363 g
Height:
156 cm
Width:
234 cm
Thickness:
13 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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