Customer Obsession: Your Roadmap to Profitable Crm

Name: Customer Obsession: Your Roadmap to Profitable Crm
Brand: Anton Pr
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jon Anton

0 - Default Title

Description

Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.

Product details

Binding:

Paperback

Release Date:

2002-06-01

Publication Date:

2002-06-01

Publisher:

Anton Pr

Languages:

Published: English, Original: English

ISBN10:

097196520X

Weight:

430 g

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