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Outdoor Advertising (RLE Advertising)

By Anthony Sykes

Outdoor Advertising (RLE Advertising) Social Sciences

Outdoor Advertising (RLE Advertising)

0 - Used - good
Description
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.
Product details
Edition:
1
Number of Pages:
144
Release Date:
2013-03-20
Publication Date:
2013-03-21
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415817986
ISBN13:
9780415817981
GPSR Manufacturer Reference:
[email protected]
Weight:
388 g
Height:
16.1 cm
Width:
24 cm
Thickness:
1.3 cm
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