Yield Management

Name: Yield Management
Brand: Cengage Learning (EMEA) Limited
SKU: 9780826448255-G
Price: 1.70 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Anthony Ingold

0 - Used - good

Description

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Product details

Binding:: Paperback
Edition:: 2
Languages:: Original: English
Number of Pages:: 368
Publisher:: Cengage Learning (EMEA) Limited
Publication Date:: 2001-02-01
ISBN / EAN:: 9780826448255
Weight:: 631 g
Dimensions:: 17/24/3 cm
GPSR Manufacturer Reference:: [email protected]

Buy on Amazon

Currently sold out

Add to Wishlist