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The Innovator's Guide to Growth

By Anthony, Scott D

Product Image: The Innovator's Guide to Growth

The Innovator's Guide to Growth

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Description
More than a decade ago, Clayton Christensen's breakthrough book "The Innovator's Dilemma" illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In "The Innovator's Guide to Growth," Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
Product details
Edition:
illustrated
Number of Pages:
320
Release Date:
2008-05-27
Publication Date:
2008-05-27
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1591398460
ISBN13:
9781591398462
Weight:
771 g
Height:
193 cm
Width:
231 cm
Thickness:
30 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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