Placeholder text

Go to cart

Law of Comparative Advertising

By Ansgar Ohly

Product Image: Law of Comparative Advertising

Law of Comparative Advertising

By Ansgar Ohly

- Default Title
Description
This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as
Product details
Edition:
1
Number of Pages:
242
Release Date:
1999-12-01
Publication Date:
1999-12-01
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
1841131172
ISBN13:
9781841131177
GPSR Manufacturer Reference:
[email protected]
Weight:
441 g
Height:
145 cm
Width:
222 cm
Thickness:
17 cm
Buy on Amazon
Currently sold out