Placeholder text

Go to cart

OTT Platforms Unlocked

By Shamina Ansari

OTT Platforms Unlocked

By Shamina Ansari

0 - Default Title
Description
OTT Platforms Unlocked: Understanding What Attracts and Retains Today's Digital Viewers examines how OTT platforms have transformed digital entertainment consumption. With the growth of smartphones, high-speed internet, and smart devices, viewers now enjoy the freedom to choose what, when, and how they watch content. OTT platforms offer on-demand access, diverse content libraries, and personalized viewing experiences, making them a strong alternative to traditional television and cinema.This book explores key factors influencing viewers' decisions, including content availability, subscription pricing, accessibility, user interface, privacy, social influence, advertising, and recommendation systems. It is supported by conceptual framework based on the relevant factors of OTT consumption. Written for students, researchers, academicians, and professionals, the book presents concepts in a clear and systematic manner and encourages deeper understanding of digital viewing trends.
Product details
Binding:
Paperback
Number of Pages:
64
Release Date:
2026-01-27
Publication Date:
2026-01-27
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209545769
ISBN13:
9786209545764
GPSR Manufacturer Reference:
[email protected]
Weight:
113 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
Buy on Amazon
Currently sold out