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Gérer et animer un réseau de points de vente

By Annie Troadec

Gérer et animer un réseau de points de vente

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Description
Démontre, en s'appuyant sur de nombreux exemples, la spécificité de cette démarche "marketing et management" : nécessité de la concertation, qualité de service, stratégie d'enseigne, politique de prix et de promotion, pratique du marketing direct, stimulation des équipes, importance de la formation, techniques de développement, mise au point de concepts de magasins, etc. ©Electre 2026
Product details
Binding:
Paperback
Number of Pages:
256
Release Date:
1998-02-12
Publication Date:
1998-02-10
Publisher:
Editions d'Organisation
Languages:
Published: French, Original: French
ISBN10:
2708120999
Weight:
397 g
Height:
240 cm
Width:
160 cm
Thickness:
17 cm

Condition

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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