Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results

Name: Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results
Brand: QUE CORP
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kennedy, Anne F.

0 - Default Title

Description

For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to non-English-speaking customers outside North America has become essential, but it presents complex and unfamiliar challenges. Now, for the first time, there's a complete and practical guide to succeeding with global search marketing. In Global Search Engine Marketing, two leading experts bring together proven solutions to all the issues marketers will encounter - from culture and communication to technology and law. The authors cover all this, and much more: " Understanding key cultural and behavioral differences, including the surprising local differences in how people search " Crafting online marketing campaigns that reflect local cultures " Selecting the right search media in each market - including markets where Google doesn't dominate " Achieving higher rankings in search engines around the world " Organizing effective global pay-per-click search marketing campaigns " Optimizing online press releases and other content for global search media " Leveraging non-U.S. social media tools and platforms " Optimizing mobile sites and apps for worldwide audiences " Using web analytics to track key performance indicators (KPIs) in multilingual/multicultural campaigns - even if you don't speak the language

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 297
Release Date:: 2012-03-12
Publication Date:: 2012-03-31
Publisher:: QUE CORP
Languages:: Original: English
ISBN10:: 078974788X
ISBN13:: 9780789747884
Weight:: 426 g
Height:: 151 cm
Width:: 229 cm
Thickness:: 22 cm

Buy on Amazon

Currently sold out

Add to Wishlist