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Advertising Myths

By Anne Cronin

Product Image: Advertising Myths

Advertising Myths

By Anne Cronin

0 - Default Title
Description
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
Product details
Edition:
1
Number of Pages:
168
Release Date:
2004-02-01
Publication Date:
2003-10-30
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415281733
ISBN13:
9780415281737
GPSR Manufacturer Reference:
[email protected]
Weight:
423 g
Height:
161 cm
Width:
240 cm
Thickness:
14 cm
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