Placeholder text

Go to cart

The Language of Content Strategy

By Bailie, Rahel Anne

The Language of Content Strategy Business, Finance & Career

The Language of Content Strategy

0 - Default Title
Description
The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession.
Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy.
The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.
Product details
Binding:
Paperback
Number of Pages:
138
Release Date:
2014-02-26
Publication Date:
2014-02-26
Publisher:
XML Press
Languages:
Original: English
ISBN10:
1937434346
ISBN13:
9781937434342
GPSR Manufacturer Reference:
[email protected]
Weight:
184 g
Height:
140 cm
Width:
216 cm
Thickness:
8 cm
Buy on Amazon
Currently sold out