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Content Strategy

By Bailie, Rahel Anne

Content Strategy

By Bailie, Rahel Anne

0 - Default Title
Description
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know thebusiness benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you.
Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
Product details
Binding:
Paperback
Number of Pages:
306
Release Date:
2012-12-28
Publication Date:
2012-12-28
Publisher:
XML Press
Languages:
Original: English
ISBN10:
1937434168
ISBN13:
9781937434168
GPSR Manufacturer Reference:
[email protected]
Weight:
575 g
Height:
191 cm
Width:
235 cm
Thickness:
17 cm
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