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Marketing Solutions to the Challenges of a VUCA Environment

By Anna Zarkada

Marketing Solutions to the Challenges of a VUCA Environment Law

Marketing Solutions to the Challenges of a VUCA Environment

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Description
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.
Product details
Binding:
Paperback
Number of Pages:
224
Release Date:
2025-07-03
Publication Date:
2025-07-03
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031584317
ISBN13:
9783031584312
GPSR Manufacturer Reference:
[email protected]
Weight:
347 g
Height:
155 cm
Width:
235 cm
Thickness:
13 cm
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