Placeholder text

Go to cart

Business Development for Dummies

By Anna Kennedy

Business Development for Dummies Business, Finance & Career

Business Development for Dummies

0 - Used - good
Description
Learn to: - Get your business development strategy in place and build a practical step-by-step plan - Leverage your customer relationships for even greater success - Go beyond the typical sales cycle - Develop and implement a partnership strategy Get an expert, authoritative model for growing your business Growing a business isn't just about sales! With this hands-on, accessible guide, you'll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, you'll find everything you need to plan for growth and make it stick. - Break down your business development – take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals - Dive into the customer lifecycle – use the customer mindset to power growth and effectively align your business development to the customer lifecycle - Work out your best offer – validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action - Make marketing matter – put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales - Bring it full circle – find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater success Open the book and find: - How to tailor a business development plan specific to your business - Guidance on orchestrating marketing and sales efforts that operate in concert - Strategies and tactics for great selling practices - How to maximize customer value - Why business partnerships are so important - High-level do's and don'ts for every stage of business development
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
432
Release Date:
2015-03-06
Publication Date:
2015-04-20
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118962710
ISBN13:
9781118962718
GPSR Manufacturer Reference:
[email protected]
Weight:
765 g
Height:
187 cm
Width:
233 cm
Thickness:
27 cm
Buy on Amazon
Currently sold out