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Empowering Digital Transformation

By Zarkada, Anna K.

Product Image: Empowering Digital Transformation

Empowering Digital Transformation

By Zarkada, Anna K.

0 - Default Title
Description
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China. It focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts. The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.
Product details
Number of Pages:
252
Release Date:
2025-07-03
Publication Date:
2025-07-03
Publisher:
Springer Nature Switzerland
Languages:
Original: English
ISBN10:
3031969294
ISBN13:
9783031969294
GPSR Manufacturer Reference:
[email protected]
Weight:
545 g
Height:
160 cm
Width:
241 cm
Thickness:
20 cm
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