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Understanding Women's Magazines

By Anna Gough-Yates

Understanding Women's Magazines Media & Communication

Understanding Women's Magazines

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Description
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.
Product details
Edition:
1
Number of Pages:
208
Release Date:
2002-12-12
Publication Date:
2002-12-12
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415216389
ISBN13:
9780415216388
GPSR Manufacturer Reference:
[email protected]
Weight:
496 g
Height:
157 cm
Width:
235 cm
Thickness:
17 cm
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