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Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content

By Ann Handley

Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content Learning & Reference

Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content

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Description
International edition (India). Everybody Writes teaches how to write in a clear, accessible, honest voice across all of your marketing assets: blog posts, web pages, marketing offers and social updates. The language of business has become more like the language of real people. Customers have elevated expectations. They don't want to hear marketing messages; they want stories and a sense of the human beings behind the brand. Everybody Writes shows readers how to create compelling content that their audience can understand and how to take advantage of the opportunity to speak directly with the customer with empathy and humanity.
Product details
Binding:
Paperback
Number of Pages:
320
Publication Date:
1790
Publisher:
Wiley india Pvt. Ltd
Languages:
Published: English, Original: English
ISBN10:
8126559985
ISBN13:
9788126559985
Weight:
500 g
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