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The Marketer's Guide to Media Vehicles, Methods, and Options
By Ann Grossman
0 - Default Title
Description
The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.
Product details
Number of Pages:
256
Release Date:
1987-09-01
Publication Date:
1987-10-20
Publisher:
Praeger
Languages:
Original:
English
ISBN10:
0899302661354022680X
ISBN13:
9780899302669
GPSR Manufacturer Reference:
Minimum Reading Age:
7
Maximum Reading Age:
17
Weight:
552 g
Height:
161 cm
Width:
240 cm
Thickness:
18 cm
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