Understanding Aesthetics for the Merchandising and Design Professional

Name: Understanding Aesthetics for the Merchandising and Design Professional
Brand: Continnuum-3PL
Availability: OutOfStock
Rating: 5 (1 reviews)

By Fiore, Ann Marie

0 - Default Title

Description

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

Product details

Binding:

Paperback

Edition:

2

Number of Pages:

418

Release Date:

2010-04-08

Publication Date:

2010-04-08

Publisher:

Continnuum-3PL

Languages:

Original: English

ISBN10:

1563678098

ISBN13:

9781563678097

GPSR Manufacturer Reference:

[email protected]

Weight:

1046 g

Height:

216 cm

Width:

280 cm

Thickness:

22 cm

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