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Come Closer

By Anita Mendiratta

Come Closer

By Anita Mendiratta

0 - Default Title
Description
An invaluable resource for tourism leaders, policy makers and stakeholders as they drive the global tourism economy forward. Covering topics from the role of government, diplomacy, tourism investment, and destination branding to niche tourism development, media, tourism safety and green tourism, COME CLOSER offers a framework for strategic and practical tourism economy management and competitiveness. The book includes valuable direction for managing the fine balance of government and private industry in tourism to create shared, sustainable destination growth. Using emotive anecdotes to bring readers closer to the heartbeats of the people who inspire and direct industry growth, Mendiratta's collection of topics helps introduce critical aspects of tourism sector development.
Product details
Number of Pages:
168
Release Date:
2011-03-24
Publication Date:
2011-03-24
Publisher:
Lulu Press
Languages:
Original: English
ISBN10:
1450759432
ISBN13:
9781450759434
Weight:
418 g
Height:
157 cm
Width:
235 cm
Thickness:
14 cm
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