Corporate Cancel Culture and Brand Boycotts

Name: Corporate Cancel Culture and Brand Boycotts
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Scheinbaum, Angeline Close

0 - Default Title

Description

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term "corporate cancel culture" highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

Product details

Edition:

1

Number of Pages:

260

Release Date:

2024-09-30

Publication Date:

2024-09-30

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032670517

ISBN13:

9781032670515

GPSR Manufacturer Reference:

[email protected]

Weight:

558 g

Height:

161 cm

Width:

240 cm

Thickness:

19 cm

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