Placeholder text

Go to cart

Business Design Thinking and Doing

By Beausoleil, Angèle M.

Product Image: Business Design Thinking and Doing

Business Design Thinking and Doing

Only 1 item left in stock
Description
This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation development process, it introduces, explains and provides visual models and case examples of what Business Design is, how it is applied across sectors and organizations, and its impact on decision-making and value creation. Students will read and analyze design-led innovation business cases from across the globe, discover multi-disciplinary strategies (from marketing to anthropology) and practice applying a designer's toolkit to find, frame, and solve business problems in contemporary ways. Throughout the book, students will break down the process of innovation and move from initiation to implementation, engage in iterative feedback loops, and develop concrete plans for personal and professional collaboration and workplace application. For MBA and senior undergraduate students, this bookoffers a step-by-step and comprehensive reference guide to creative problem framing and solving - inside and beyond the classroom. It integrates marketing principles and management frameworks, with anthropological and design methods reflecting the diverse and in-demand skills vital to tomorrow's workforce. For instructors, this book offers a way to confidently engage learners in the realm of design practices and strategies relevant to business decision-making. The pedagogical framework, along with a comprehensive suite of techniques and templates, offers both novice and experienced teachers a step-by-step reference guide that facilitates skills development in creative problem framing and solving.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
244
Release Date:
2022-01-25
Publication Date:
2022-01-25
Publisher:
Springer
Languages:
Original: English
ISBN10:
303086488X
ISBN13:
9783030864880
GPSR Manufacturer Reference:
[email protected]
Weight:
376 g
Height:
155 cm
Width:
235 cm
Thickness:
14 cm
Buy on Amazon

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€31,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€31,49