Placeholder text

Go to cart

Campaigning for Health

By Angela Schorr

Campaigning for Health Law

Campaigning for Health

By Angela Schorr

0 - Default Title
Description
Today, the fields of health promotion and health campaigning are strongly influenced by strategies developed in health communication. In less than fifteen years the topic of ‘communication’ moved to the center of attention in health campaigning research. Today’s health campaigns are health communication campaigns! The optimism of politicians and health promotion experts in the U.S.A. and in Europe relating to health communication is tremendous. In the context of the new Europe 2020 Strategy European health officials praise the possible benefits of eHealth solutions, and the health experts of the Healthy People 2020 agenda in the United States especially stress the close relationship between health communication and health information technology as ‘central to health care, public health, and the way our society views health.’ Beyond doubt, health communication innovated and professionalized the areas of health promotion and health campaigning. With its nine chapters the book makes no claims of being complete with respect to the title ‘Campaigning for Health’. The exemplary approach adopted here nevertheless should give the reader a chance to stay focused and to get a feel for the tight interdependence of the conceptual, methodological and practical strategies in the field of health communication campaigning.
Product details
Binding:
Paperback
Number of Pages:
248
Release Date:
2013-05-01
Publication Date:
2013-05-31
Publisher:
Pabst Science Publishers
Languages:
Original: English
ISBN10:
3899678680
ISBN13:
9783899678680
Height:
148 cm
Width:
210 cm
Buy on Amazon
Currently sold out