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Go Luck Yourself

By Andy Nairn

Product Image: Go Luck Yourself

Go Luck Yourself

Only 1 item left in stock
Description
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times. Now Go Luck Yourself . . .
Product details
Binding:
Paperback
Number of Pages:
228
Release Date:
2021-06-08
Publication Date:
2021-06-08
Publisher:
Harriman House Publishing
Languages:
Original: English
ISBN10:
0857198882
ISBN13:
9780857198884
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
18
Weight:
360 g
Height:
136 cm
Width:
213 cm
Thickness:
17 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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