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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites

By Maslen Andy

The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites Business, Finance & Career

The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites

By Maslen Andy

- Used - very good
Description
Its OK knowing the theory, but when its 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
224
Release Date:
2010-01-31
Publication Date:
2010-02-11
Publisher:
Marshall Cavendish
Languages:
Original: English
ISBN10:
0462099741
ISBN13:
9780462099743
Weight:
313 g
Height:
168 cm
Width:
208 cm
Thickness:
20 cm
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