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Effective Communication Skills for Public Relations

By Andy Green

Product Image: Effective Communication Skills for Public Relations

Effective Communication Skills for Public Relations

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Description
To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
176
Release Date:
2006-01-08
Publication Date:
2006-08-31
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
074944407X
ISBN13:
9780749444075
GPSR Manufacturer Reference:
[email protected]
Weight:
422 g
Height:
156 cm
Width:
234 cm
Thickness:
15 cm
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