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Brand Journalism

By Andy Bull

Product Image: Brand Journalism

Brand Journalism

By Andy Bull

0 - Default Title
Description
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.
Product details
Edition:
1
Number of Pages:
288
Release Date:
2013-06-26
Publication Date:
2013-06-12
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415638097
ISBN13:
9780415638098
GPSR Manufacturer Reference:
[email protected]
Weight:
599 g
Height:
161 cm
Width:
240 cm
Thickness:
20 cm
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