Social Media Marketing for Business

Name: Social Media Marketing for Business
Brand: Kogan Page
Availability: OutOfStock
Rating: 5 (1 reviews)

By Andrew Jenkins

0 - Used - good

Description

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence and achieving the competitive edge.
Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring social media campaigns and content themselves. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as Airbnb, Hyundai, Deloitte Digital and LVMH, Social Media Marketing for Business also explores how to build a supportive culture, get buy-in and common pitfalls to avoid. Supported by online presentation slides, content calendars, a content marketing framework and interactive tools for effective social media management, Social Media Marketing for Business is a one-stop-shop resource for developing social media marketing strategies and integrating them within your business to ensure their success.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 250
Release Date:: 2022-03-03
Publication Date:: 2022-03-29
Publisher:: Kogan Page
Languages:: Original: English
ISBN10:: 1398603694
ISBN13:: 9781398603691
GPSR Manufacturer Reference:: [email protected]
Weight:: 386 g
Height:: 15.6 cm
Width:: 23.4 cm
Thickness:: 1.4 cm

Buy on Amazon

Currently sold out