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Winning Results with Google AdWords, Second Edition
0 - Default Title
Description
Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
Create strategic groups of ads and keywords
Understand Google's Quality Score ad ranking system and quality-based bidding
Use the keyword tool to your advantage
Develop a successful bidding strategy
Write, test, and refine winning ads
Filter out inappropriate prospects
Expand proven ad campaigns
Measure success using Google Analytics and other methods
Increase conversion rates
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
402
Release Date:
2008-12-29
Publication Date:
2008-12-29
Publisher:
McGraw-Hill Education
Languages:
Original:
English
ISBN10:
0071496564
ISBN13:
9780071496568
GPSR Manufacturer Reference:
Weight:
748 g
Height:
191 cm
Width:
235 cm
Thickness:
22 cm
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