Placeholder text

Go to cart

The Mood of Information

The Mood of Information Media & Communication

The Mood of Information

0 - Default Title
Description
The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal, regulatory and political environment online behavioural advertising operates within. Situated within contemporary scholarly debate and interest in recursive media that involves intensification of discourses of feedback, personalization, recommendation, co-production, constructivism and the preempting of intent, this book represents a departure from textual criticism of advertising to one based on exposition of networked means of inferring preferences, desires and orientations that reflect ways of being, or moods of information.
Product details
Edition:
1
Number of Pages:
200
Release Date:
2011-06-16
Publication Date:
2011-04-17
Publisher:
Continnuum-3PL
Languages:
Original: English
ISBN10:
1441176144
ISBN13:
9781441176141
GPSR Manufacturer Reference:
[email protected]
Weight:
448 g
Height:
157 cm
Width:
235 cm
Thickness:
15 cm
Buy on Amazon
Currently sold out