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The Cold Start Problem: How to Start and Scale Network Effects

The Cold Start Problem: How to Start and Scale Network Effects Business, Finance & Career

The Cold Start Problem: How to Start and Scale Network Effects

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Description
'A true Silicon Valley insider' Wired Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive. _ 'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch 'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes
Product details
Binding:
Paperback
Number of Pages:
400
Release Date:
2023-04-06
Publication Date:
2023-04-06
Publisher:
Penguin
Languages:
Published: English, Original: English
ISBN10:
1847942792
GPSR Manufacturer Reference:
Weight:
280 g
Height:
19.8 cm
Width:
12.9 cm
Thickness:
2.5 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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