Placeholder text

Go to cart

Corporate Explorer Fieldbook

By Andrew Binns

Product Image: Corporate Explorer Fieldbook

Corporate Explorer Fieldbook

Only 1 item left in stock
Description
Build an innovative new startup using the resources of an existing corporation The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more. You'll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level. The Corporate Explorer Fieldbook will also teach you to: - Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction - Perform customer discovery interviews for ideating, incubating, and scaling ideas - Generate breakthrough ideas from within large companies An indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
272
Release Date:
2023-10-24
Publication Date:
2023-08-29
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1394159226
ISBN13:
9781394159222
GPSR Manufacturer Reference:
[email protected]
Weight:
506 g
Height:
185 cm
Width:
233 cm
Thickness:
16 cm

Condition

Show more

Show less
Acceptable
Items bear visible signs of previous use, be it through distinctive notes or scratches on the surface. Despite these signs of wear, the items remain functional and tell a story of their previous owner with each scratch.
Available immediately
€18,99

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€18,99