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Marketing Database Analytics

By Banasiewicz, Andrew D.

Marketing Database Analytics Law

Marketing Database Analytics

By Banasiewicz, Andrew D.

0 - Default Title
Description
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.
Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students' learning
Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
400
Release Date:
2013-03-25
Publication Date:
2013-05-02
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415657881
ISBN13:
9780415657884
GPSR Manufacturer Reference:
[email protected]
Weight:
710 g
Height:
174 cm
Width:
246 cm
Thickness:
21 cm
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