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Coordinating Internet Sales with Other Channels

By Andreas Pinterits

Product Image: Coordinating Internet Sales with Other Channels

Coordinating Internet Sales with Other Channels

0 - Default Title
Description
Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In order to benefit from the chances and to master the challenges of e-commerce, an appropriate performance measurement is essential.
Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process. Finally, he demonstrates the practical use of the model by a showcase implementation.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
212
Release Date:
2009-01-15
Publication Date:
2009-01-15
Publisher:
Gabler Verlag
Languages:
Original: English
ISBN10:
3834908452
ISBN13:
9783834908452
GPSR Manufacturer Reference:
[email protected]
Weight:
314 g
Height:
148 cm
Width:
210 cm
Thickness:
14 cm
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