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Metaphor and Intercultural Communication

By Andreas Musolff

Product Image: Metaphor and Intercultural Communication

Metaphor and Intercultural Communication

By Andreas Musolff

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Description
Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish. Part I introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts. Part II explores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures. Part III investigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses. Special attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of clichés from one culture into another. The results open new perspectives on some of the basic assumptions of the 'classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.
Product details
Edition:
1
Number of Pages:
250
Release Date:
2014-04-10
Publication Date:
2014-04-10
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
1441165479
ISBN13:
9781441165473
GPSR Manufacturer Reference:
[email protected]
Weight:
543 g
Height:
161 cm
Width:
240 cm
Thickness:
18 cm
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