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Navigating Simulations in Marketing for Strategic Success

By Andreas Masouras

Navigating Simulations in Marketing for Strategic Success Business, Finance & Career

Navigating Simulations in Marketing for Strategic Success

0 - Default Title
Description
In a competitive marketplace, marketers must make quick, informed decisions that impact business outcomes. Simulations have become essential tools for developing these strategic skills, offering realistic, controlled environments to test theories, analyze consumer behavior, and evaluate campaign outcomes. By engaging in simulated scenarios, individuals can gain practical experience, improve their decision-making abilities, and better understand market dynamics. This approach equips marketers with the insight needed to create effective strategies and adapt to changing markets. Navigating Simulations in Marketing for Strategic Success explores how simulations allow businesses to experiment with different scenarios, test hypotheses, and better predict market behavior. It delves into both the theoretical and practical aspects of marketing simulations, providing systematic instructions and actionable frameworks to navigate the complexities of real-world marketing environments. This book covers topics such as machine learning, purchase decisions, and automation, and is a useful resource for marketers, computer engineers, business owners, academicians, researchers, and scientists.
Product details
Number of Pages:
482
Release Date:
2025-07-18
Publication Date:
2025-12-03
Publisher:
IGI GLOBAL SCIENTIFIC PUBLISHING
Languages:
Original: English
ISBN13:
9798337331416
Weight:
1093 g
Height:
183 cm
Width:
260 cm
Thickness:
30 cm
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