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Innovation in Pricing

By Andreas Hinterhuber

Product Image: Innovation in Pricing

Innovation in Pricing

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Description
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners and consultants in the field. This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
406
Release Date:
2017-08-08
Publication Date:
2017-08-08
Publisher:
Taylor & Francis
Languages:
Original: English
ISBN10:
1138738271
ISBN13:
9781138738270
GPSR Manufacturer Reference:
[email protected]
Weight:
567 g
Height:
150 cm
Width:
226 cm
Thickness:
28 cm
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